Slow content is killing your conversions
Convert More with Lightning-Fast Landing Pages
For every second a landing page takes to load, conversions drop by 12%. And with 70% of global cell users on a 3G or slower connection (where the average page takes 19 seconds to load), you could be losing most of your prospective visitors before they ever see your content.
In fact, there’s evidence that 53% of people will abandon a page after just three seconds, so you need especially fast landing pages.
of global cellular speeds are 3G or slower
is the average load time for a mobile page on 3G
of people will abandon a page after three seconds
"AMP is a powerful markup language... but it is also VERY precise. One validation error and poof...your page is worthless. In Unbounce you can focus on building a high-converting landing page, not learning a new markup language."
The Accelerated Mobile Pages project is a new way to create super simple web pages that load almost instantly. Introduced as part of an open-source initiative supported by Google, the AMP framework restricts HTML, CSS, and JavaScript to only the essentials, which is why the median load time for an AMP page is less than half a second.
In the words of the AMP project, “if it’s not instant, it’s not fast enough.”
Speed up with AMP
(Accelerated Mobile Pages)
As an open-source project, AMP is made of three components: AMP HTML, AMP JS, and AMP Cache—plus a validation system that makes sure your AMP pages actually work.
Anyone can learn the markup and create these pages from scratch, but the learning curve can be steep.
How can you get started with AMP?
Even experienced developers need to learn the nuances of AMP markup, and this (ironically) slows down the creation of these fast pages.
Joe Savitch
Marketing Services Manager at Altos
Instead of hand-coding AMP from scratch, you can use the Unbounce builder to create lightning-fast pages. Start with one of our free AMP templates and customize to suit your campaign. You’ll never worry about keeping up to date with new AMP releases, and you’ll rest easy knowing your landing pages are AMP validated.
Now you can create AMP experiences easily
In 2016, mobile surpassed desktop as the primary means of accessing the web. Advertisers began shrinking content to fit smaller screen sizes, but even when responsive—pages loaded too slowly.
But in July 2018, Google made pagespeed non-negotiable. It's now an official ranking factor for paid and organic search, and Mobile Speed Score is likely to impact whether you appear in the SERP, or disappear completely.
But in July 2018, Google made pagespeed non-negotiable. It's now an official ranking factor for paid and organic search, and Mobile Speed Score is likely to impact whether you appear in the SERP, or disappear completely.
In 2016, mobile surpassed desktop as the primary means of accessing the web. Advertisers began shrinking content to fit smaller screen sizes, but even when responsive—pages loaded too slowly.
Convert More with Lightning-Fast Landing Pages
What’s Unbounce?
Unbounce is the market leading landing page and conversion platform. With our drag and drop builder you can publish on-brand landing pages on your own domain, in a fraction of the time it takes with a developer.
Start building faster pages with Unbounce today.
Choose a plan tailored to your business, 100% free for the first 14 days.
