Marketers are beginning to take advantage of AI tools to optimize their marketing efforts in order to increase the likelihood of success. They have found that these tools have helped them streamline their processes, make better decisions, and have less information to sift through to find what they need.
AI marketing tools are an integral part of a successful marketer’s arsenal in the digital age. The goal with these tools is not to replace human marketers, but to enhance the process and creativity of an interactive campaign.
There are many potential uses for AI marketing tools – from research to lead generation – there are a number of great tools out there. The use of AI marketing tools is forecasted to grow exponentially in the next few years, so it would behoove anyone in marketing to start exploring the available tools and test them out.
In order to choose the best tools for your specific needs, it’s important to ask yourself a few questions. What does your marketing team look like? What are the goals of the marketing campaign? What is the timeframe for the campaign?
Some popular AI marketing tools that marketers are using right now are chatbots, customer relationship management software, and data visualization tools. These are some of the most commonly used marketing tools because they’re incredibly useful for most marketers.
The most important thing to remember when choosing marketing tools is to pinpoint the needs of your campaign and use a tool that will meet those needs. Not all marketers have the same needs or timeframes, so choosing one type of tool over another might not work in your specific situation
Artificial intelligence tools help content marketers maximize their organic traffic through better content insights and improved publishing efficiency.
There is no denying the benefits of AI in digital marketing and these are some of the best AI content marketing tools on the market today.
Content Marketing AI Marketing Tools
Content marketing is an integral part of any digital marketing strategy. However, it can be time-consuming and require a certain skill level. With content AI you can save time, money, and increase productivity with the use of a simple tool.
1. Smart Copy (the AI formerly known as Snazzy AI)
Snazzy AI is the simplest and fastest way to get started with an AI tool for your marketing content. We use the most advanced machine learning models ever created, along with our own proprietary algorithms to create amazing content for your brand in seconds.
Create landing pages, Facebook ads, or anything you can imagine in seconds. We also offer a totally free plan, so there’s zero risk to jump in and start creating content with AI today.
Snazzy AI is now Smart Copy, part of the Unbounce Conversion Intelligence™ Platform. We’ve brought AI-powered copywriting to take the pain out of copywriting and help you create those optimized marketing campaigns way faster. Try Smart Copy for free here.
2. RankAbove
RankAbove is an AI content creation tool that helps marketers write better blog posts with ease. It scans the web to find trending topics, picks the best keywords from these topics, and turns them into a headline for you.
The content is then shared on your social media platforms for maximum results – all in just a few seconds. Other features include an audience widget that tracks your most engaged followers and a content calendar so you can plan your content ahead of time.
3. LiveChat
Chatbots are all the rage these days, but LiveChat is a proven AI content marketing tool that has been helping brands and businesses talk one-on-one with their website visitors for more than a decade.
LiveChat offers an embedded chat widget or a chat box that can be placed anywhere on your website. The AI tool then analyzes your customer’s intent and suggests relevant content to help them complete their task more efficiently.
Email Marketing
You can use the power of AI with email marketing tools to improve your metrics where it matters the most: the inbox. Understand your customers, send high converting emails, and ultimately improve your emails.
1. Seventh Sense
Seventh Sense uses behavioral profiling to help you win attention in your customers’ overcrowded email inboxes. The tool scans your email for spammy content and then offers suggestions to improve your email’s design, copy, and structure.
The email marketing tool also helps you optimize for mobile devices with features like automatic text resizing.
2. ConstantContact
Constant Contact is an email marketing platform that boasts customizable email templates to help you build campaigns quickly and intuitively. Its AI tools are particularly useful if you need to execute campaigns across different platforms like mobile, social media, and desktop email.
Constant Contact also offers dedicated 24/7 customer support to help you address your questions or concerns.
3. Act-On
Act-On helps you send personalized messages to prospects based on their stage in the sales funnel. It’s a great AI marketing tool for marketers who need to conduct email campaigns across different channels.
Plus, a recent study conducted by Act-On found that emails with personalized content perform 66 percent better than those with non-targeted content.
4. MailChimp
MailChimp is one of the most popular email marketing platforms in the world, trusted by small business owners like you and massive corporations like Coca-Cola and LinkedIn, too.
This email marketing tool boasts an integrated analytics suite that helps you track your email open rates, click rates, unsubscribes, and more. Plus, MailChimp offers a robust set of features that can help you track customer purchase behavior, split test subject lines, and more using various machine learning models.
5. Autopilot
Autopilot is a white-label email marketing platform for small and mid-sized businesses. It helps marketers focus on what matters – like customer relationships – by automating tedious tasks like setting up and sending emails and managing customer data.
This email marketing tool also boasts features like a landing page builder, drip marketing campaigns, and insights into your customers’ digital profiles to help you target them with personalized messages.
Social Media
Social media AI marketing tools help you find and engage with your ideal customers. Here are some of the top AI social media marketing tools on the market today.
1. Socialbakers
This AI social media marketing tool from Socialbakers lets you measure your ROI from social media activity. It also boasts a suite of tracking features that enable you to monitor traffic, key performance metrics, and demographic data to make smarter, more effective decisions about your social media marketing.
2. Later
Later is an artificial intelligence scheduling tool for Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. It analyzes your content to find the right time to share it with maximum engagement.
The result is a steady stream of top-performing content for social media managers who don’t have the time (or resources) to spend on social media all day.
3. Hootsuite
Hootsuite’s Hootlet tool enables you to schedule Facebook posts, shares, and tweets at the best times for maximum engagement. The best part is that Hootlet is powered by artificial intelligence, so no one on your team has to remember when and what time to post to social media each day.
4. Chatfuel
Chatfuel is an artificial intelligence company that can help you automate your customer service and social media marketing efforts. A robust chatbot tool, it contains best-in-class AI to help you get the most from every customer interaction.
Common alternatives here are Microsoft’s Bot Framework and Dialogflow.
6. Sprout Social
Sprout Social is a robust social media management software that helps you track and respond to your customers across any channel: Twitter, Facebook, Instagram, LinkedIn, YouTube, Google+, etc.
It boasts features like a real-time analytics center, which can help you track how your social media efforts are impacting your bottom line.
7. Buffer
Buffer is a popular social media management tool that lets you schedule content across several social media platforms from one central dashboard. Some of its other features include topic feeds, which let you create custom content feeds from competitors, experts, and industry leaders.
You can use these topic feeds to discover what content performs best for others in your industry and then replicate it for your own brand. Other features include analytics reports from Facebook and LinkedIn to help you understand your customers’ digital profiles and track your progress over time.
SEO AI Marketing Tools
Search engine optimization is the lifeblood of every successful website, so it’s important to monitor your search engine results at all times. This makes AI search marketing tools a must-have for marketers who rely on SEO for success.
1. RankTank
RankTank is a search engine optimization tool that helps marketers manage their organic traffic all from one place. This AI tool is particularly valuable for those who need to track changes in their keyword rankings across different search engines, including Google, Bing, and Yahoo.
You can also use it to monitor your campaign performance over time so you can optimize your keyword bids to win more conversions.
2. Conductor
Conductor is an award-winning SEO platform that helps marketers win more traffic from search engines like Google, Bing, and Yahoo. It boasts features like an SEO Audit Tool, which scans your website to find pages with broken links, duplicate content, and other issues that can affect your SEO performance.
It also includes a keyword monitoring tool, to track keyword rankings and identify keyword opportunities; and a content strategy section, for those who want to optimize their content for search engines and track results over time.
3. MarketBrew
MarketBrew AI Software is a must-have for SEO professionals. Although the software is very technical, the information is broken down into easy-to-understand steps. You will find that this SEO AI Software tool will replicate search engines, learning algorithms, and ultimately understand data. This allows users to diminish the time spent analyzing results and problems.
Ready to learn more about how AI tools can boost your marketing efforts? Give Smart Copy a try, it’s free and simple to use!
